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Category: SEO

It’s An Issue

What's the Big Deal with AI-Generated Content? Google's John Mueller and Danny Sullivan recently discussed the problems with AI-generated content. They talked about the updated quality rater guidelines and shared examples of how AI can be used in a positive way that adds value. Update to the Quality Rater Guidelines The quality rater guidelines are like a book that Google created to help third-party quality raters evaluate tests of changes to Google's search results. The guidelines were recently updated to include guidance about AI-generated content. This new section is part of a...
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SEO

Google Completes Core Update Rollout

Google's March 2025 Core Update: What You Need to Know Google has officially completed the rollout of its March 2025 Core Update, marking the end...
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SEO

AI Crawlers Drain Site Resources

Introduction to AI Web Crawlers Website operators across the web are reporting increased activity from AI web crawlers. This surge raises concerns about site performance,...
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SEO

Zero-Click Searches

Introduction to Zero-Click Searches The world of Search Engine Optimization (SEO) has undergone significant changes, particularly with the rise of zero-click searches. This phenomenon occurs...
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SEO

Google Sees Traffic As Evil

Introduction to Google's Evolving Search Google says it values the open web, and a current Googler confirmed in a private conversation at the recent Search...
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SEO

Selling On Marketplaces Vs Own Site

Introduction to Ecommerce For a small business that wants to sell products online, one of the most common dilemmas is whether to set up its...
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SEO

Google Lawsuits Update

Impact of AI on Search and Google Lawsuits We've been focused on the impact of AI on Search and how to still make gains in...
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SEO

Initial Rollout Observations

Introduction to Google's March 2025 Core Update Google’s March 2025 Core Update, announced on March 13th, is expected to complete its rollout this week. The...
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SEO

Google Business Profile Suspensions Rise

Introduction to Google Business Profile Suspensions Google Business Profile (GBP) suspensions have been on the rise since January, causing significant delays in appeal resolution times....
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SEO

Google Improves Search Visibility

Introduction to Google's Commitment Google has publicly committed to improving how independent publishers appear in search results by December 31, 2025. This deadline was announced...
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