Introduction to Automattic's Restructuring
Automattic, the company behind WordPress.com, has announced that it will be terminating 16% of its employees. This decision was made by Matt Mullenweg, the company's founder, in an effort to increase productivity and capacity to invest. Despite being in a period of growth and profitability, Automattic is looking to improve its position in a highly competitive market.
Reasoning Behind the Decision
The company's announcement explains that the decision to let go of employees is not due to financial struggles, but rather a desire to become more profitable. This...
Introduction to Novel Search Queries
Google's John Mueller recently discussed the surprising statistic that 15% of search queries the search engine sees are completely new...
Introduction to Local SEO
For local SEO businesses, maintaining a positive reputation and earning customer trust is crucial for driving conversions. This is because potential...
Introduction to Google's Testing Process
Google's John Mueller revealed that the company conducts over 700,000 tests annually to keep up with user expectations. This staggering...
Introduction to Google's Quality Raters
Google's John Mueller recently discussed the role of third-party quality raters in evaluating changes to Google's search algorithms at Search...
Introduction to Google's Search Algorithm
Google's Search Liaison, Danny Sullivan, recently addressed a question about whether Google prefers big brand sites over independent ones at...
Introduction to SEO Podcasts
This year's selection of podcasts reflects a growing sophistication and expertise in the industry, a reaction to the intensity of pressure...
Introduction to AI Web Crawlers
Website operators across the web are reporting increased activity from AI web crawlers. This surge raises concerns about site performance,...