Introduction to Success
Garry Tan, President and CEO of Y Combinator, interviewed Tony Xu, co-founder of DoorDash, in a conversation that revealed useful insights on how to research a niche before building a business around it. The discussion highlighted the importance of understanding pain points and why following competitors is not always the best path for long-term success. Building a strong brand is crucial for competing in today’s AI-saturated environment.
The Humble Beginnings of DoorDash
DoorDash began with a non-scalable $10 domain and PDF menus on a static HTML web page, taking...
Introduction to SEO
Kazi, a newcomer to the industry, has asked a question that sparks an important discussion about the best approach to starting a...
Introduction to JavaScript and Image Indexing
Google's Developer Advocate Martin Splitt recently clarified a common SEO myth. He confirmed that images loaded with JavaScript can...
Introduction to Google's AI Overviews
Google's AI Overviews (AIO) have undergone significant changes in March 2025, as revealed by new data from BrightEdge. This expansion...
Introduction to JavaScript and SEO
Google's Martin Splitt recently shared insights on how JavaScript mistakes can hurt a website's search performance. His talk comes as...
Introduction to EEAT
Google's John Mueller recently discussed the concept of EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) at the Search Central Live NYC event. He...
Introduction to AI-Driven Search Engines
Tracking your SEO performance on AI-driven search engines like ChatGPT, Gemini, and Perplexity can ensure your data is accurate and...
Introduction to Novel Search Queries
Google's John Mueller recently discussed the surprising statistic that 15% of search queries the search engine sees are completely new...
Introduction to Local SEO
For local SEO businesses, maintaining a positive reputation and earning customer trust is crucial for driving conversions. This is because potential...