The Future of Search: How AI is Revolutionizing Content Discovery
The way we search for information is undergoing a significant transformation. With the rise of AI-powered search engines like ChatGPT, the traditional search landscape is shifting dramatically. In this article, we'll explore the evolution of search, the impact of AI on content discovery, and what it means for content creators.
The Evolution of Search
Search has gone through several transformations over the years. In the 2000s, keywords dominated everything, and search engine optimization (SEO) was all about stuffing keywords into meta descriptions....
Introduction to Content Strategy
Having great ideas is only part of the package when it comes to delivering high-quality, compelling content. You’ve also got to...
Effective Onboarding for Freelancers: A Key to Success
Getting a group of employees to work together seamlessly can be challenging, especially when part-time members are...
About the Content Marketing Institute Team
The Content Marketing Institute team is a global marketing education and training organization dedicated to advancing the practice of...
The Current State of Marketing and Technology
The conversation around marketing and technology is complex and multifaceted. While there is excitement about the potential for...
Introduction to Marketing Goals
Marketing goals often use soft, fuzzy language like “brand awareness,” “credibility,” and “education.” They’re nice things for the business, but they...
Introduction to Timely Content Marketing
Remember when every brand seemed to be having a “brat summer?” I’m being a little facetious — I enjoyed the...
Introduction to Diversity in Marketing
Your audience is watching—closely. The way brands represent diversity, or lack thereof, can significantly impact how their message is received...
Introduction to Content Audits
Your team's content strategy has been on track for months or even years, producing blogs, ebooks, infographics, social media, and thought...