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Thursday, April 3, 2025
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Focus on Creative Content

Capturing Curiosity in Commercial Audiences A woman jolts awake in the dead of night,...

Google Revisits Unseen Queries...

Introduction to Novel Search Queries Google's John Mueller recently discussed the surprising statistic that...

The Ultimate Guide to...

As a blogger, you're likely no stranger to the world of online marketing....

Measuring Digital Marketing Performance

Why Good Marketing Metrics Can Still Get You Fired In an ever-increasing world of...
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Category: Content Marketing

LLM Optimization in Search

The Future of Search: How AI is Revolutionizing Content Discovery The way we search for information is undergoing a significant transformation. With the rise of AI-powered search engines like ChatGPT, the traditional search landscape is shifting dramatically. In this article, we'll explore the evolution of search, the impact of AI on content discovery, and what it means for content creators. The Evolution of Search Search has gone through several transformations over the years. In the 2000s, keywords dominated everything, and search engine optimization (SEO) was all about stuffing keywords into meta descriptions....
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Content Marketing

Fix Marketing’s Data Dream

The Elusive 360-Degree Customer View Marketers have been sold a dream: Collect more data, and you’ll get better insights to make smarter decisions. We all...
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Content Marketing

Solving Marketing Attribution

About the Content Marketing Institute Team The Content Marketing Institute team is a global marketing education and training organization dedicated to advancing the practice of...
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Content Marketing

Video Conversion Strategies

The Rise of Video in Marketing The way we consume information has changed dramatically over the past few years. With the rise of social media...
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Content Marketing

Contently Future

The End of Traditional Search We're witnessing a significant shift in how people search for information online. Traditional search is dying, with a predicted 25%...
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Content Marketing

Write a Cause Marketing Strategy

Introduction to Cause Marketing These days, brands championing a social cause or initiative must treat it as a serious commitment. Of course, it was never...
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Content Marketing

Conventional Wisdom Gets Wrong

Introduction to Recession-Proof Marketing Recession. Downturn. Economic uncertainty. When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. It turns...
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Content Marketing

Create Content Strategy

Introduction to Content Marketing Strategy High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor,...
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Content Marketing

5 LinkedIn Marketing Examples

Introduction to LinkedIn Marketing Facebook and Instagram are currently the go-to social networks for B2C marketers. But in the B2B space, LinkedIn is still king....
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Content Marketing

Best Social Media Post Times

Introduction to Social Media Engagement The world of social media engagement is a dynamic and ever-changing landscape. As a digital marketer, understanding the best days...
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