The End of Traditional Search
We’re witnessing a significant shift in how people search for information online. Traditional search is dying, with a predicted 25% reduction in traditional search engine use by 2026, leading to a 50% drop in organic traffic by 2028. This change is driven by the rise of AI, which is fundamentally disrupting content discovery mechanisms.
Why is Traditional Search Dying?
Users are bypassing traditional search engines and asking AI for answers directly. AI’s answers are more nuanced, clear, and complete, providing a better user experience. This shift raises a crucial question for marketers: how do I get our content seen in an AI world?
The New Reality with AI as Gatekeeper
In this new landscape, Large Language Models (LLMs) decide what information is relevant, trustworthy, and worth surfacing. While this may seem like a threat, it’s also an opportunity to reset the playing field, where the best content wins, not just the content with the biggest SEO budget behind it.
Adapting to the New Reality
To stay ahead of this change, we’ve spent months rethinking our product roadmap and testing new approaches. We’re excited to introduce two new initiatives: Contently AI Studio and LLM Optimization Blueprint.
Contently AI Studio
Contently AI Studio is a new platform that combines human expertise with AI technology to create high-quality content. Our editors work with AI to research, shape the narrative, and ensure every piece aligns with strategic goals and brand voice. This partnership delivers real outcomes, including:
- Thoughtful, strategic content produced in hours instead of days
- More content for budget without sacrificing quality
- Improved consistency and accuracy of content
LLM Optimization Blueprint
LLM Optimization Blueprint is a service that helps get your content into LLMs and AI search results. We’ve developed an approach that ensures your content:
- Appears prominently in AI-generated responses
- Maintains factual authority that AI systems recognize and prioritize
- Builds consistent brand presence across emerging AI discovery channels
Bridging Creation and Discovery
What’s powerful is how these two components – creation and discovery – work together. It’s not enough to just create great content if no one sees it, and it’s frustrating to optimize for visibility if your content isn’t worth reading. Our integrated approach gives content teams confidence that their investments will deliver business results.
What This Means for Content Teams
Integrating AI into established content workflows can feel daunting, but our team is here to guide implementation every step of the way. Most clients start small, applying these new approaches to a subset of their content, and gradually expand as they gain confidence and see results.
Leading the Next Era of Content
Content marketing is undergoing a significant transformation. Companies with modest budgets can outrank enterprises spending millions by adapting to AI as both a creation tool and distribution channel. We’re excited to help our clients lead this transformation and establish advantages that become increasingly difficult for competitors to overcome.
Conclusion
The future of content is already here, and the opportunity exists now. The companies that move quickly will establish advantages that become increasingly difficult for competitors to overcome. We’re excited to partner with you on this journey, whether you want to fully embrace these new approaches or take incremental steps. Our team is ready to help you navigate this changing landscape and deliver business results through high-quality content.