Google Launches Vision Match and AR Features for Shoppers
Google has launched its Vision Match feature for all mobile users in the United States, following a successful test run in Google Labs. This tool solves an everyday challenge for shoppers: turning a specific idea into products that can be purchased.
How It Works
The Vision Match feature allows users to describe a clothing item in natural language. It then uses AI to generate an image and find similar products. This feature is designed to help shoppers who have difficulty finding particular clothing items when they know what they want.
According to Google research, more than half of shoppers have difficulty finding specific clothing items when they know what they want. With Vision Match, users can describe a clothing item and get a list of matching products.
To access this feature, users can search for a garment and scroll to the “Can’t find it? Create it” prompt. Alternatively, they can navigate to the “Create & shop” option in the Shopping tab’s left panel.
New AR Tools Leverage Gemini AI Models
Google is enhancing its augmented reality beauty features with Gemini AI models. This feature allows users to virtually try on complete makeup looks inspired by celebrities, influencers, and beauty trends rather than testing individual products.
Users can access this feature by tapping “See the looks on you” when browsing relevant search results, followed by “Try it on” to initiate the virtual experience. This feature is designed to help users who actively seek online inspiration for their makeup looks.
According to Google’s research, more than half of Americans who use makeup actively seek online inspiration. With this feature, users can search for terms like “spring makeup” or specific celebrity looks and see how multiple makeup products appear on their faces.
Virtual Try-On Expands
Google has expanded its virtual try-on feature to include pants and skirts from hundreds of brands. This feature allows shoppers to visualize how these garments look on diverse body types, from XXS to XXL.
Google updated its machine learning models to generate complete looks, when previously they were limited to generating tops only. Shoppers can access this feature by looking for items with a “try on” badge in Google Search or the Shopping tab on mobile and desktop platforms.
Looking Ahead
The announcements come as competition in the visual search and virtual try-on space intensifies. According to Google’s internal data, over a billion shopping interactions occur on Google daily. These tools aim to help consumers make more confident purchasing decisions.
Conclusion
Google’s Vision Match and AR features aim to make shopping easier and more enjoyable for users. With these tools, users can find specific products they’re looking for and virtually try on makeup looks. As the competition in the visual search and virtual try-on space continues to grow, it will be interesting to see how these features evolve and improve over time.